The Growth of Global Business

The 1990s have witnessed profound changes both in the analysis of international business and in the way it is conducted. This book helps to address the growing need to meet these changing patterns through the development of dynamic new perspectives on the key issues currently shaping international business activity. Drawing together recent research and thinking from a group of prominent writers in the international business field, "The Growth of Global Business" highlights the issues which will continue to be at the centre of debate in the 1990s. First, an evolutionary perspective on the analysis of international business questions is developed. Contributors then go on to explore such areas as the significance of the growing internationalization of service industries, the development and diffusion of technological expertise and methodology and competitive advantage in the changing balance of power in the international banking world. There is also an important focus on the implications of the changing face of Europe for international business.