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Strategic Issues in International Retailing: Concepts and Cases
John Dawson, Roy Larke, Masao Mukoyama你有多喜歡這本書?
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This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
年:
2006
版本:
1
出版商:
Routledge
語言:
english
頁數:
232
ISBN 10:
0415343712
ISBN 13:
9780415343718
文件:
PDF, 1.12 MB
你的標籤:
IPFS:
CID , CID Blake2b
english, 2006
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